VOLO Beauty Is Available at Target Beauty Studio

Okay, this one is big for us.

VOLO Beauty is available at Target Beauty Studio! The Hero Hair Towel, both Frizz Out brushes, the Face Towel and the Spa Headband, sitting on a shelf where you can pick one up, turn it over, and feel it for yourself. You will find all five in stores and on Target.com starting September 10.

That is the part we keep talking about around here. Nanoweave® is a genuinely hard thing to photograph. Now, you can feel the difference in-store.

The Five at Target

These are the five we would have picked ourselves:

• Hero Hair Towel, $48. The one that started all of it. Byrdie named it Best Hair Towel Overall for 2026, and Allure gave it Best of Beauty in 2021 and again in 2022. It dries your hair up to 50% faster and holds 10x its weight in water, both certified by Intertek. That’s fifteen or twenty minutes of your morning handed back to you!
• Frizz Out Hairbrush, $40. Two bristle types in one head. Long nylon pins to work through tangles at the scalp, short boar bristles to distribute your natural oil evenly and smooth everything on the way down. One pass, two jobs.
• Frizz Out Paddle Brush, $34. This brush is wider with a cushioned base. It detangles long locks and is perfect for a smooth, straight look.
• Face Towel, $28 for three. We made these for skin. Terry washcloths are rough, and your face is a lot more delicate than your hair. Same Nanoweave®, smaller and softer, and three of them means there is always a clean one waiting when you want it.
• Spa Headband, $16. Wear it through your whole routine. It will not leave a crease or pull on your hairline.

Why We Made Our Own Fabric

Ryan Goldman, our founder, set out to create a healthier way to dry your hair. He couldn’t find one, so we built it.

Here is the part almost nobody thinks about, and it is the reason we care as much as we do. Your hair is at its most fragile when it is wet, long before a hot tool ever touches it. Whatever you wrap it in is working on it that entire time. Twenty minutes, every single wash. Nanoweave® makes that window shorter, is much gentler on your hair than terry cloth, and smoother on the hair cuticle than regular microfiber.

We were also the first to create the Snug Strap, which is why the Hero stays exactly where you put it through a full skincare routine. No sliding. No rewrapping halfway through.

What Is Target Beauty Studio?

Target Beauty Studio is Target’s curated beauty destination, staffed with trained Beauty Consultants who can genuinely talk you through what is on the shelf. It is a considered assortment, and we are so pleased to be part of it.

Better still, those consultants have spent real time with our product. So if you are standing there wondering which brush is yours, ask. Someone there knows.

Hair, Body, Face, Self-Care

People know us for hair towels and the Hero has certainly earned that. But Nanoweave® is a fabric, not a single product, and it is every bit as good to your skin as it is to your hair.

The full range lives at volobeauty.com.

Frequently Asked Questions

Is VOLO Beauty sold at Target?

Yes. VOLO Beauty is available at Target Beauty Studio, in stores and on Target.com starting September 10.

Which VOLO products are available at Target Beauty Studio?

Five. The Hero Hair Towel at $48, the Frizz Out Hairbrush at $40, the Frizz Out Paddle Brush at $34, the Face Towel three-pack at $28, and the Spa Headband at $16.

What is Nanoweave® fabric?

Nanoweave® is our own fabric, made to save you time and protect the health of your hair. It holds 10x its weight in water and dries hair up to 50% faster, both certified by Intertek, and it does all of that without the roughness of terry cloth.

Is the VOLO Hero Hair Towel worth it?

Byrdie named it Best Hair Towel Overall in March 2026, and Allure gave it Best of Beauty in 2021 and 2022. It cuts drying time roughly in half. For most people that is fifteen or twenty minutes back, while decreasing the amount of time your hair needs to be exposed to heat for styling.

What is the difference between the two VOLO Frizz Out brushes?

The Frizz Out Hairbrush has two bristle types in one head, long nylon pins that detangle at the scalp and short, densely packed boar bristles that smooth the outside of the hair and distribute your natural oil. The Paddle Brush has one bristle type across a wider head, which makes it perfect for detangling and smooth, straight styles. If you are choosing, the dual bristle Frizz Out Hairbrush is great for the in-between wash days and can extend the time between washes. The Paddle Brush is great for detangling after shampooing and smooth, straight blow-drying.

How do you wash a VOLO Hero Hair Towel?

Machine wash cold or hot, tumble dry on low, and please skip the fabric softener. Softener coats the fibers and is the fastest way to lose absorbency. Spread it flat after each use instead of leaving it in a ball and it will keep working beautifully for years.

Can I still buy VOLO directly?

Of course. The full range, including colorways and sizes we do not carry at Target, is always at volobeauty.com.

One More Thing

Ten years ago this was a fabric that did not exist. Today you can pick it up at Target.

Thank you for every step in between.