Wired vs. Wireless: Why Consumers are Fighting to Free Themselves of the Cord
The cord is dead. Long live cordless.
More and more frequently, we are seeing brands creating products without wires. Way back in 2016, Apple removed the headphone jack from the iPhone 7. Bluetooth headphones are growing in popularity, and wireless phone chargers are becoming the norm at home and in the workplace.
But why is our love affair with the humble cord ending? Why are consumers not just expecting but demanding wireless technology in the products they buy? Let’s break down exactly what is driving this massive trend, and why cordless tech is the new king.
Consumers love convenience
The first, and perhaps most obvious reason, is that consumers love convenience. We want our coffee to go, our food delivered to our door, and our shopping to be done at home. Convenience is probably one of the biggest drivers in innovation in the past ten years, and it’s visible everywhere. From driverless taxis to drone delivery services, it permeates almost every new product and service that hits the market.
The VOLO Go Cordless Dryer is one example that solves an inconvenience people never knew they could be fixed. Like almost every other daily issue we experience in life, we tend to just accept that cords are a bother. How many times have you tripped over a cord, or knocked your morning coffee over when you’ve been drying your hair?
VOLO makes their customers’ lives easier by resolving issues that were previously simply part of everyday life. They recognize cords and wires are outdated technologies that cause more issues than they resolve. With wireless capabilities becoming ever more available and accessible, we can expect to see more brands follow in VOLO’s footsteps and bring further convenience to the masses.
Customers love innovation
It’s not just convenience that consumers love;people want to feel as though they are at the cutting edge of technology. New and exciting developments are made in the world of tech seemingly every day and trends change very quickly. Image-conscious millennial consumers in particular are always searching for the latest innovation to hold in their hands.
Take activewear brand Gymshark as an example. Borne out of a desire for stylish fitness apparel that both looked good and felt good when exercising, they took that idea and ran with it. They created an innovative range of products that hooked customers from all over the world, making them the global brand they are today.
Gymshark didn’t start off with wads of cash or a board of shareholders either. They built their business online themselves, free of yes-men or nay-saying advisors restricting their growth. Small, independent businesses are the perfect place for innovative technologies to grow and flourish, where blue-sky thinking encourages just that: thinking that goes beyond what we expect as the norm.
VOLO too is an example of a business that puts innovation at its core. The idea itself sounds simple enough, but the goal was achieved through leveraging technology in a new and revolutionary way. In doing so, they took technology to the next level and created a product that captures people’s imagination along with its ingenuity.
Customers love new ways of living
Look at old adverts from the 1960s and 70s depicting traditional American life in the home. You’ll see kitchens equipped with microwaves, with brands boldly declaring them the future of cooking.
To viewers today, their excitement seems quaint. But to them, it was revolutionary: meals prepared within a matter of minutes and at the touch of a button! For them, it was a new way of living, and it is this that still drives consumers today.
Life now is very different to life in the 1970s. Technology is the key indicator that society is moving forwards, and the move to cordless is evidence of that.
What is revolutionary and innovative today will become the standard in 10 or 20 years time, and VOLO is part of the vanguard.
As more and more businesses like VOLO innovate with wireless products, you can expect to see much less of the cord around the home and workplace — and good riddance too!
Kayleigh Alexandra is a content writer for Micro Startups — a site dedicated to spreading the word about startups and small businesses of all shapes and sizes. Visit the blog for the latest micro biz news and inspiring entrepreneurial stories. Follow us on Twitter @getmicrostarted.