We’re often asked, “Why hasn’t anyone done this before?"
Have you ever plugged your dryer into the wall, turned it on, and immediately blown a fuse? Us, too.
The problem is that your hair dryer requires a TON of energy to power, often upwards of 1800 Watts.
The beauty industry often sells on the story that higher wattage equals faster dry. That’s true for a few reasons—your dryer becomes hotter more quickly, and it blows more air. At the same time, you are exposing your hair to higher temperatures (read: more heat damage), and also risking a blown fuse! If that doesn’t sound great to you, we get how you feel.
Super high-wattage dryers would be impossible to power with a rechargeable battery. So we re-engineered the hair dryer from the ground up to create a product that operates at a lower wattage (without sacrificing power or performance), exposes you to less heat damage, and can go anywhere you need it to. You can read more about our infrared technology here!
Ultimately, the hair dryer hasn't seen innovation since it was created, but we're here to change that. Check out a little history of hair dryers below!